Merchandising is a relatively young and modern aspect of sales-marketing. It can be defined as a set of activities or a certain type of marketing support aimed mainly at chain stores. It aims to ensure that the right products find themselves in the right place at the right time and at the right price.

Merchandising includes:

• Placement of goods on the shelves according to a plan
• Comprehensive care of point of sale
• FIFO implementation principle (first in, first out)
• Reporting

The concept of merchandising has been developing dynamically in recent years thanks to modern technology and has become an important part of the purchasing and marketing strategies of companies who see it as an effective tool not only for caring about their products, but also as a functional system for checking compliance with the terms and conditions between suppliers and retail chains. Good merchandising service can now fully replace the system of sales representatives in chains.